Google Ads Management in Alanya
Get your real estate listings, hotel, or tourism business in front of buyers who are actively searching. Plus exclusive competitor targeting technology that puts your ads where your competitors' visitors are browsing.
Google Ads is the fastest way to get your Alanya business in front of people who are ready to buy. Whether you're selling properties to international investors, filling hotel rooms, or promoting your restaurant, Google Ads puts you at the top of search results exactly when potential customers are looking for what you offer.
As part of my digital marketing services in Alanya, I manage Google Ads campaigns for real estate agencies, hotels, and tourism businesses. But here's what makes my approach different: I've developed a proprietary competitor targeting system using Python that lets you reach people who are actually browsing your competitors' websites, not just searching for keywords.
I've been running paid advertising campaigns for businesses on the Turkish Riviera for years. I know which keywords convert, which audiences to target, and how to structure campaigns that bring real results, not just clicks. Let me show you how Google Ads can work for your business in 2026.
Why Google Ads Works for Alanya Businesses
Think about how people buy property or book hotels in Alanya. They don't just randomly decide to visit. They research. They search on Google. They compare options. And when they search "buy apartment Alanya" or "luxury hotel Antalya", they have real intent to purchase.
That's the power of Google Ads. You're not interrupting people with unwanted ads. You're showing up exactly when they're looking for you. For real estate especially, this is huge, because these searches often come from buyers in Russia, Germany, UK, Kazakhstan, and Iran who are actively looking to invest.
💡 Key Insight
Google Search Ads convert 2-8x higher than other advertising channels because you're reaching people with active purchase intent.
Unlike Instagram or Facebook where you're trying to create interest, Google Ads captures existing demand. Someone typing "3 bedroom villa for sale Alanya sea view" knows exactly what they want. Your job is to be there when they search.
Exclusive: Competitor Targeting Technology
Here's something most agencies can't offer you. I've developed a custom Python-based system that creates audience lists of people who visit your competitors' websites. This isn't standard remarketing, this is next-level targeting.
How Competitor Targeting Works
Traditional Google Ads only lets you target people based on keywords or general interests. My system goes further. Using custom intent audiences built through my Python scripts, I can identify users who have recently visited specific competitor websites and show your ads to them.
Precise Audience
Target people who visited specific competitor real estate listings or hotel booking pages
Higher ROI
These audiences are already in buying mode, which means better conversion rates and lower cost per lead
Data-Driven
Continuous optimization based on which competitor audiences convert best for your business
Competitive Edge
Your competitors don't know you're targeting their visitors, giving you a significant advantage
"Instead of hoping the right people see your ads, competitor targeting ensures you reach buyers who are already comparing options in your market."
This service is available as an add-on to any Google Ads management package. It's particularly effective for real estate agencies competing for the same international buyers, and for hotels competing in the same star category.
What's Included in Google Ads Management
I don't just set up your campaigns and disappear. Google Ads requires ongoing optimization to perform well. Here's what you get when you work with me:
Campaign Strategy & Build
- Keyword research: Finding the exact terms your customers use when searching
- Competitor analysis: Understanding what's working in your market
- Campaign structure: Organizing campaigns for maximum control and performance
- Ad copywriting: Writing compelling ads that get clicks and conversions
- Landing page review: Making sure your website converts the traffic we send
Go Live & Initial Optimization
- Conversion tracking: Setting up proper tracking so we know what's working
- Bid strategy: Choosing the right bidding approach for your goals
- Geographic targeting: Reaching buyers in Russia, Germany, UK, and other key markets
- Negative keywords: Blocking irrelevant searches to save your budget
Continuous Improvement
- Weekly optimization: Adjusting bids, adding keywords, refining targeting
- A/B testing: Testing different ad variations to improve performance
- Monthly reporting: Clear reports showing leads, cost per lead, and ROI
- Strategy calls: Regular check-ins to align campaigns with your business goals
Industries I Specialize In
Google Ads works differently depending on your business. A real estate campaign targeting Russian investors requires different keywords, landing pages, and bidding strategies than a hotel campaign targeting German tourists. Here's where I have the most experience:
Real Estate Google Ads
Real estate is my main specialty. I help agencies and developers in Alanya reach international property buyers through targeted campaigns. The key is understanding that these buyers often search in their native language, so we create campaigns in Russian, German, English, and other languages to capture maximum demand. Combined with professional property media, this creates a powerful sales funnel.
Hotels & Hospitality
For hotels, timing matters. We adjust campaigns seasonally, increase budgets during peak booking periods, and target travelers at different stages of their journey. I also help hotels compete against OTAs like Booking.com to drive more direct bookings. Learn more about maximizing your hotel's online presence.
Tourism & Local Services
Restaurants, tour operators, yacht rentals, and other tourism businesses can all benefit from Google Ads. We focus on capturing tourists who are already in Alanya or planning to visit, using location-based targeting and intent-driven keywords.
💡 Pro Tip
Your Google Business Profile works hand-in-hand with Google Ads. Check out my guide on Google Business video optimization to get more from both.
Pricing & Packages
I believe in transparent pricing. Unlike agencies that hide their fees or charge a percentage of your ad spend (which incentivizes them to spend more of your money), I charge a flat monthly management fee. This aligns my incentives with yours: getting the best results possible.
All packages include campaign setup, ongoing optimization, conversion tracking, and monthly reporting. The competitor targeting add-on can be added to any package for businesses that want to aggressively capture market share from competitors.
Frequently Asked Questions
How much do Google Ads cost in Alanya?
Google Ads costs vary based on your industry and competition. For real estate in Alanya, expect to pay €0.50-€3 per click. Management fees (what you pay me) start from €300/month. Your total investment will be management fee plus your ad spend budget.
How long does it take to see results from Google Ads?
You can start seeing clicks and leads within 24-48 hours of launching your campaign. However, optimal performance usually takes 2-4 weeks as we gather data and optimize your campaigns. Real estate clients typically see their first qualified leads within the first week.
What is competitor targeting and how does it work?
Our proprietary competitor targeting technology uses custom Python scripts to build audience lists of people who visit your competitors' websites. We then show your ads to these high-intent users through Google's display and search networks. This means you reach buyers who are actively comparing options, not just browsing.
Do you work with real estate agencies in Alanya?
Yes, real estate is one of my main specialties. I help agencies and developers in Alanya reach international buyers from Russia, Germany, UK, Iran, Kazakhstan, and more through targeted Google Ads campaigns in multiple languages.
Can I target specific countries with Google Ads?
Absolutely. We can target buyers from specific countries and even create campaigns in their native languages. This is especially effective for real estate and tourism businesses targeting international clients. Most of my real estate clients run campaigns in Russian, German, and English simultaneously.
What's the minimum budget to start with Google Ads?
I recommend starting with at least €500-1,000/month in ad spend for real estate, and €300-500/month for other businesses. This gives us enough data to optimize campaigns properly. You can always scale up once we see what's working.
Related Services & Resources
Google Ads works best as part of a complete digital marketing strategy. Here are some related services and guides that can help you get more from your online presence:
- Complete Digital Marketing Services: SEO, social media, and content marketing to complement your paid advertising
- Digital Marketing Strategy Guide: Learn how to create a comprehensive online marketing plan
- Content Production for Businesses: Professional photography and video to use in your ads and landing pages
- Real Estate Media Guide: How professional content increases your advertising ROI
Ready to Get More Leads?
Let's discuss your business goals and create a Google Ads strategy that delivers real results. Free consultation, no obligations.
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